Financial Communications

Financial communications is now of vital importance for any company and forms a critical discipline of senior management.

Our role is to:

• manage media relations, financial calendar and ongoing news flow
• advise on the communication of corporate strategy, reputation management, issues management, IPOs, fundraisings, M&A activity and corporate branding

The increasing challenges of today’s commercial world bring additional demands on management to communicate more effectively across many more media than ever before. Our team has an established network with a particular focus on print, online and broadcast media. The speed of information flow around the World is faster than it has ever been before and the role of media ever more significant.

Our primary role, as third party advocate for the company’s management team, can form a critical link in improving the understanding that media have of your company, ultimately feeding through to reach existing and potential stakeholders.

Investor Relations

An effective investor relations strategy is about driving shareholder value.

In order to drive shareholder value your investment case needs to be based on a solid foundation which is concisely presented, particularly in the challenging economic conditions that businesses face today.

Well managed communications translate into a better understanding of an investment proposition and provide a better platform from which both the ‘buy-side’ and ‘sell-side’ audiences can base an informed view.

Our role is to assist on analyst relations providing market intelligence and peer group analysis, running analyst programmes and briefings.

Tapping into the private client broker network (PCB) will complement the institutional network maintained by your broker. Hansard will manage PCB roadshows throughout the UK, providing clients with exposure to the retail investment community, enhancing the potential investor profile of your business.

Corporate Communications

The manner in which companies and organisations communicate their corporate objectives can have a profound influence on how they are perceived by stakeholders. Hansard, as part of a broader communications strategy, provides advice on brand positioning and profile raising, reputation management and issues management.

Public Affairs

Consulting on all aspects of public positioning, ranging from regulatory and governmental communications through to social and environment policy.

Major contract wins, employment changes and restructurings can have a significant impact on a company, its employees and local economies and communities. Hansard’s approach is always to look beyond the immediacy that financial communications often demands, particularly where a strategic announcement can have regulatory or environmental or social implications for a company and its employees.